Russel

Russell Athletic is more than a brand – it is a living piece of sportswear history. Founded in 1902 by Benjamin Russell in Alexander City, Alabama, the company has spent over 120 years evolving from a small cotton undergarment mill into one of the most recognized names in global athletic and casual fashion.

The brand's defining moment came in the 1920s, when the founder's son, Benjamin Russell Jr., worked with his father to create the first cotton jersey – a revolutionary alternative to the scratchy wool shirts worn by American football players at the time. That invention, now simply known as the sweatshirt, changed the way the world dresses forever. Russell Athletic has never forgotten its roots.

The exclusive Pro Cotton fabric – soft, durable, resistant to heavy sweat and frequent washing – remains a hallmark of the brand and is still unique in the industry. Combined with the iconic "Eagle R" logo, introduced in 1969, Russell Athletic carries a visual identity that is instantly recognizable as authentic American sportswear.

For decades, Russell Athletic served as the official uniform supplier for MLB, NFL, and NBA teams, as well as hundreds of college and professional sports franchises. Today, the brand is part of Fruit of the Loom within the Berkshire Hathaway family, with Russell Europe – a licensed division – bringing the original aesthetics and quality directly to European consumers.

The range includes t-shirts, sweatshirts, hoodies, sweatpants, jackets, and athletic apparel for every occasion – from training sessions to everyday wear. As an authorized reseller, we offer the full Russell Europe collection.